Saminu Umar’s area of expertise includes Integrated Marketing Communication (IMC), Social Media Strategic Communications, and Development Communication Planning & Management. He obtained Bachelor Degree in Mass Communication (BSc Mass Comm.) in 2010 from the prominent Bayero University, Kano with Second Class Upper. Saminu also secured a Master’s degree in journalism and mass communication in 2015 from the prestigious SRM University, India with Distinction. He currently holds PhD in view from Bayero University, Kano.

Saminu Umar is a certified member of various professional bodies in Nigeria including; Advertising Practitioners Council of Nigeria (APCON), African Council for Communication Education (ACCE), and Association of Communication Scholars & practitioners of Nigeria (ACSPN).

He has received a number of short-term professional training in business and media management including advance management training (ADVANCE MANDEV) from Centre for Management Development (CMD), entrepreneurship training by Voice of America (VOA) and internship training on investigative journalism from Premium Times Centre for Investigative journalism. Additionally, Umar attended more than fifty seminars and workshops on various aspects of communication, media and management disciplines.

At BMB Multimedia, he brings to bear his wealth of experience in diverse aspect of media and wealth of research knowledge to the BMB Team in developing media solution to our target clients and leading BMB Multimedia to achieve its corporate goals.