Smart political move during political campaign is to use media and live events to capture the interest of the electorates, and sell your party or candidate. Many have done this; but very few have exploited the power of digital media in pursuit of their political goals.
To succeed in marketing your service, product or candidate on radio, you have to ensure that the three pillars of radio advertising are strong and that entails developing a clean copy, sound production and strategic placement for massive reach.
21st century has witnessed the emergence of complex societies which give unprecedented power to the media in every aspect of human life. Some of the most prominent factors that gave rise to this phenomenal reality could be summarised as; development… Read More